Augmented Reality in Luxury Jewelry Marketing: The Piaget Case Study

Discover how Piaget harnessed the power of AR social media campaigns to elevate its brand and captivate audiences across Snapchat, Instagram, and TikTok.

Piaget Possession ring - Piaget Polo watch - Piaget Possession pendant

Harnessing the Power of AR Social Media Campaigns for Luxury Brands

In today's rapidly changing digital landscape, augmented reality advertising has become an essential tool for brands seeking to engage with consumers in innovative and meaningful ways. One industry that has embraced this new technology with open arms is the luxury jewelry sector, where traditional craftsmanship meets cutting-edge innovation. This case study highlights how Piaget, a renowned Swiss jewelry brand, has successfully leveraged AR content for brands, using augmented reality to bring its iconic collections to life on social media platforms like Snapchat, Instagram, and TikTok.


Overcoming Technical Constraints in Augmented Reality Advertising

The luxury jewelry market is no stranger to technological advancements, with 3D printing and connected jewelry becoming increasingly popular. However, creating AR social media campaigns for luxury brands like Piaget comes with its own unique set of challenges. To capture the essence of Piaget's rich history and maintain its high standards of elegance, our team had to overcome technical constraints, such as platform-specific limitations on file sizes and tracking technology, and adapt to the different features of each platform.


Piaget's Tailored AR Content for Brands on Snapchat, Instagram, and TikTok

Our team of 3D artists and AR experts devised a tailored approach for each social media platform, designing interactive and immersive AR experiences that not only showcased Piaget's Possession collection but also engaged users and told a compelling story.

Snapchat: Advanced Tracking Technology and Virtual Try-Ons

Capitalizing on the platform's advanced tracking technology, we created a virtual try-on for the Possession Earrings and an animated pendant experience that showcased the collection's signature colored stones.

Instagram: Gamified Filters and 3D Ring Details

With body tracking functionality being less advanced, we developed an interactive gamified filter, allowing users to admire the intricate details of the Possession rings in 3D.

TikTok: Engaging the Community with Cultural Symbols and Color Explosions

To resonate with the platform's community and tap into the Chinese market, we incorporated the Korean heart symbol and a color explosion to reveal the campaign's visual codes.


Impressive Results of Piaget's AR Social Media Campaigns

Surpassing Targets and Captivating Audiences across the Globe

Piaget's augmented reality advertising campaign, "Interact to Discover," reached over 35 million people across various markets, surpassing the brand's initial targets. By embracing AR content for brands and harnessing the power of AR social media campaigns, Piaget has not only elevated its brand but also set a new standard for luxury jewelry marketing in the digital age.


Conclusion: Embracing Augmented Reality for a New Era of Luxury Jewelry Marketing

The Future of Tradition and Innovation in the Jewelry Industry

As the world of luxury jewelry continues to evolve, brands like Piaget are finding new ways to connect with consumers and share their stories. By incorporating augmented reality advertising into their marketing strategies, these brands can create unforgettable experiences and foster lasting connections with their audience. The success of Piaget's AR social media campaigns demonstrates the immense potential of AR content for brands, paving the way for a future where tradition and innovation coexist harmoniously.

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