OVERVIEW

For several years, we have partnered with Paris Saint-Germain to push the boundaries of fan engagement through immersive digital experiences.

The 2025 season marked a new milestone in that collaboration.

From the Champions League final to the Club World Cup in the United States, we designed and deployed real-time, scalable activations that turned key sporting moments into interactive global experiences.

Here is a concrete look at what we built together this season, how we did it, and the impact it generated for the club and its fans.

CONTEXT

Following PSG’s historic qualification for the Champions League final against Inter Milan, the objective was clear: transform a global sporting event into a shared, real-time digital experience.

We designed an interactive Lens structured around three key emotional phases of the match.

An animated countdown built anticipation and intensified pre-match excitement. During the game, live score integrations allowed fans worldwide to stay connected in real time. And when victory was secured, a celebratory sequence was triggered: the trophy emerging from the Arc de Triomphe, turning a historic moment into a shareable, immersive memory.

The journey continued in the United States during the Club World Cup, with the opening of PSG House in Los Angeles. There, we deployed an interactive mirror experience enabling visitors to embody Ousmane Dembélé and guide him toward the final trophy through intuitive head movements. The result was a playful yet high-impact activation that placed fans directly at the heart of the action.

VISION

Our ambition is to redefine how fans experience football’s most defining moments. Rather than simply broadcasting events, we design immersive formats that allow supporters to participate, react, and emotionally engage in real time.

By investing in scalable, responsive digital ecosystems, we help transform passive audiences into active communities, strengthening the bond between club and fans across markets, cultures, and platforms.

Let’s Work Together

At Atomic Digital Design, we believe innovation comes from doing digital differently. Since 2012, we’ve helped premium brands create immersive experiences through AR, 3D, virtual flagships, AI-powered solutions, virtual try-ons, blending imagination, technology, and artificial intelligence to connect audiences with brand universes.

With over 1,000 projects delivered for Dior, Lacoste, Adidas, and many more leading brands worldwide, we’re ready to co-create the next generation of consumer engagement.