A Virtual Christmas Village: The Art of Digital Immersion

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Introduction/Context

Creating a Digital Luxury Village

Redefining the Christmas Market

The Snapchat Winter Village project follows on from the Mall Ramadan, a seasonal virtual shopping center, adapting to the European market with a strong Parisian influence. The transformed concept illustrates Snapchat's ability to evolve from a social platform into an immersive media.

An Innovative Setting for Luxury Brands

The main challenge was to structure a unified multi-brand platform while respecting each partner's identity. The goal was to create a coherent immersive experience, while ensuring a flexible yet desirable framework for the brands.

Bringing Together Luxury and Digital Immersion

The project aims to increase Snapchat's recognition as a creator of luxury digital experiences, while offering brands a platform for their Christmas campaigns, anchored in storytelling and a distinctive visual universe.

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Approach/Strategy

Interactive Immersion Strategy

Fusing Cultures through Analysis

Inspired by Mall Ramadan, the team conducted an in-depth study on cultural adaptation, transforming the spectacular shopping centers of the Middle East into Parisian Christmas markets, rich with animations and festive decorations.

A Modular Luxury Strategy

The "virtual mall" concept was translated into a Christmas village, with a 360° space where users explore different brand universes, each reflecting the specific Christmas campaign of Boss, Chopard, and Lancôme.

A Replicable and Scalable Framework

Each brand provided a selection of flagship and new products, integrated into a modular system allowing deadlines to be met while ensuring a consistent and luxurious experience.

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Directing/Design/Integration

Creative Execution

An Immersive Tour of the Christmas Village

Upon opening the lens, users are transported to a snowy village where they can choose a store to explore luxury product worlds and interact with animated elements.

The Art of Unified Creative Direction

The creative direction reflects "French luxury," with animated Boss, Chopard & Lancôme shop windows inspired by Parisian department stores, creating a magical and festive atmosphere.

Designing for Immersion

The design process relied on a modular methodology, enabling rapid integration of visuals and brand elements while maximizing visual impact and 360° immersion.

Dazzling Deliverables

The deliverables include interactive mockups and storyboards detailing every aspect of the village and shops, + the AR Lens Experience illustrating the project's visual and immersive unity.

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Results

Measurable Impact

Impact Figures

Quantitative data will validate the campaign’s impact on user engagement and satisfaction, highlighted by a noticeable increase in interactions and conversions across partner platforms. The final success KPIs will be compiled and shared at the end of the campaign.

Remarkable Qualitative Results

Snapchat positioned the project as a pioneer in France, while partner brands expressed enthusiasm and satisfaction, considering the project a strategic success.

"The experience exceeds our expectations and sets a new standard for digital Christmas campaigns." - Snapchat France

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Learnings

Towards New Horizons

Key Learnings

The use of a modular architecture allowed rapid adaptation of the project to client needs, preserving the concept’s integrity while responding to varied demands.

Next Steps

Building on this success, the team plans to develop future editions for other notable occasions, thereby expanding Snapchat’s offering as a leading immersive media platform.

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Atomic

Let’s Work Together

At Atomic Digital Design, we believe true innovation doesn’t come from doing more digital, but from doing digital differently. Since 2012, we have supported premium brands in pushing the boundaries of reality: AR filters, virtual flagships, 3D experiences, virtual try-ons… 

We blend imagination and tangibility to connect audiences with your values, your products, your brand universe — memorably. With over 1,000 projects completed for brands such as Dior, Lacoste, Adidas; an international team; and expertise at the crossroads of design, technology, and storytelling, we are ready to invent with you the next generation of consumer engagement. 

© 2025 Gabriel Picard / Atomic Digital Design

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