Overview

Atomic Digital Design was entrusted with the complete digital ecosystem for the Sebago x Suuupply limited edition.

From initial art direction to final delivery, we produced a suite of Premium CGI assets including 3D packshots, cinematic videos, and web-ready visuals engineered to highlight both artisanal craftsmanship and minimalist curation.

The Context

Our mission was to merge Sebago’s century-old shoemaking heritage with Suuupply’s contemporary aesthetic through a high-fidelity 3D production pipeline. Rather than relying on traditional photography, we created a scalable Digital Twin to ensure maximum creative flexibility across all platforms.

• Photogrammetry & Scanning: Ultra-precise digital capture of leather, suede, and stitching textures.
• 3D Footwear Rendering: Photorealistic modeling and lighting to reflect the product's true material quality.

Production-Ready Assets: A versatile 3D master file built for multi-channel campaign deployment and future-proof scaling.

The Vision

We believe the future of retail is immersive. By placing a high-performance 3D model at the core of the brand story, we unlock new engagement levers for the digital age:

• Immersive Storytelling: Virtual Try-On and Augmented Reality experiences.
• E-commerce 3.0: Interactive 360° showcases and high-impact social commerce content.

Long-Term Value: A sustainable digital asset that builds brand equity and strengthens the connection with a tech-savvy audience.

Let’s Work Together 🤝

At Atomic Digital Design, we believe innovation comes from doing digital differently. Since 2012, we’ve helped premium brands create immersive experiences through AR, 3D, virtual flagships, AI-powered solutions, virtual try-ons, blending imagination, technology, and artificial intelligence to connect audiences with brand universes.

With over 1,000 projects delivered for Dior, Lacoste, Adidas, and many more leading brands worldwide, we’re ready to co-create the next generation of consumer engagement.